TAG | magento developer
Magento is one of the most preferred Ecommerce platforms owing to its adaptability and flexibility, allowing design of customised Magento shopping carts suited to a varied range of businesses. A Magento developer is a professional who provides Ecommerce solutions on the Magento platform. While selecting a Magento developer service for your Ecommerce website, the primary aspects to be considered are:
- Whether the developer has an established and organised operational set-up
- Experience of the developer in working on Magento Ecommerce projects
- Qualification, experience, creativity and ability of the Magento Developer team which would work on the project
- Whether IPR (Intellectual Property Rights) issues in the use of Magento platform are addressed satisfactorily
- Convenience of geographical and time zone proximity
- Does the developer focus on Ecommerce development and offer specialised Ecommerce development services
- Are the services offered cost effective
It is always advisable to assess previous work offerings by the prospective Magento developer to get a first-hand experience of her/his design and related capabilities. Most companies showcase their successfully completed works on their website, along with client testimonials. Hence, this could be the right forum to test the capabilities of the prospective developers.
The features of the Magento platform including its scalability and flexibility contribute to its growing popularity among retailers. Magento gives the store owner total control over the content and functionality management of the online store. Three of the Magento advantages which can be exploited by a Magento developer, as compared to other Ecommerce platforms are discussed here. Firstly, Magento offers a powerful marketing tools suite, which assists in the growth of online sales. It allows creation of a range of promotions to increase conversion rates through flexible pricing rules. Tools such as Up-Sells, Cross-Sells, etc., help boost order values and numbers. Magento’s marketing offerings include private sales promotions like events invitations, category access permissions, free shipping, multi-tier pricing for quantity discounts, catalog promotional pricing by percentage or fixed amount with ability to restrict to stores, categories, products and many more.
Secondly, Magento developers can take advantage of the reporting suite integrated with Google analytics, to help check store performance and decide future course of action to address customer requirements. Magento’s analytics and reporting offerings provides a dashboard to view sales reports, tax reports, product review reports, reports on most frequently purchased products or products which have sold the maximum volumes, neglected shopping cart report, sales refund report, etc. Product browsing and Catalog Browsing is another feature which helps Magento to score over its opponents. Product browsing offerings include product images with zoom feature, multiple images for one product, viewing products by group, creation of a wish-list, links to related products, option to send the product details to a friend via email, product reviews, etc. Catalog browsing includes category access, category view and purchase permissions, product comparisons, layered navigation, reviews & ratings, grid & list views, product search options, etc.
A Magento web designer realises that Magento is the best salesman ever for any ecommerce website. An ecommerce website is similar to a physical store; the only difference is that the ecommerce website conducts business transactions on the www platform and customers make payments online. In both, traditional and modern means of carrying commerce, promotion plays a major role. Its shopping cart feature offers the Magento web designer a number of promotional features such as discount for specific category or specific product using promotional coupons, adjustment of product prices on demand, offer of free products with specific purchases, launch of various promotional schemes etc.
A proficient Magento web designer can also showcase products in a much better way. The website can carry multiple photos for each product, capturing the product images from all angles. Moreover, Magento also allow the ‘Zoom’ feature in the product gallery to improve viewer focus on a particular aspect of any product. Magento arms the web designer with effective catalog management using modern pricing features and ‘Google’ integration. It also allows users to leverage the benefits of multi-layer catalog browsing and advance search options and filters. Finally, the Magento web designer can exploit the growing demand for multi-media and internet enabled mobile devices. Mobile web browsing has witnessed a sudden growth and is viewed as the future of the ecommerce market. A Magento web designer can move mobile-optimise the ecommerce website.
While looking for the right platform for their Ecommerce websites, some people are told that Magento is a slow system which requires a high-tech committed server to run. Practical experience shows that this, however, is not the case. Magento is a truly great system though it is a large platform and uses more server resources than some other less powerful Ecommerce platforms. When designed by an expert Magento Developer, an Ecommerce website on the Magento platform need have no speed or performance issues. Moreover, this system can be easily modified to increase its speed and performance without necessitating the use of a dedicated server to run.
Magento is one of the best online Ecommerce platforms with great features, safety and solidity. It provides stunning SEO capabilities and many more user friendly features like product browsing, catalog browsing, etc. Magento gives customiability options to Magento developers so they can easily modify and enhance its performance. Due to the prevalence of this wide range of features, people tend to think of it as a high cost platform. On the contrary, the Sheffield-based Magento developer, which specializes in providing Ecommerce web design, web development and Magento development services, offers extremely cost effective solutions for Ecommerce development.
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Ebay is certainly a fast way to get to market and start driving sales to your business, if you are the proud owner of a Ecommerce store its certainly becoming a more sensible choice to work with the Magento platform as your chosen platform, with its ever improving software and integrations with big names such as Ebay.
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Magento developers should realize that simply having a good design for an Ecommerce website may not be that effective if some of the extensions provided by Magento are not used. These extensions assist in improving user experience and enhancing the look of a web site. A few of the most useful ones are listed below:
- Feature products
- Best seller
- Smart Label
- One step Checkout Pro
- Help desk Pro
- CMS Pro
- Gallery Pro
- Magic zoom (Mouse-over image zoom)
- Ajax cart
- Colour swatch module
- Water mark images
- Exploded menu
- Enhance admin product grid
- Magento easy tabs
- Direct resize
- Magento easy light box
- Free Magento themes
The above extensions can be used by Magento developers to improve the functionality, flexibility and usability of Ecommerce websites designed by them.
As the name suggests, Search Engine Optimisation (SEO) is a list of techniques used to increase the rank of the Ecommerce website in search engines. SEO can be both onsite (involving optimising website code, checking & updating metadata, internal linking, etc.) and offsite (blogs, article writing, link-building, etc.). If the chosen Magento developer has given you a well-designed website, then the next thing is to ensure that you have strong search engine optimisation. One of the most favoured Ecommerce platforms for SEO is Magento. Some Magento developers offer special Ecommerce SEO services. They use the Magento platform to create site maps for your website and ensure each product and page has unique meta-tags and meta-data. The Magento developers target keywords specific to your target market to optimise search for your product/service offerings.
When loading data and products to your Ecommerce website, it is advisable to seek the services of an Ecommerce Web Design company with SEO experience. This is because your product descriptions and other related data plays a significant role in optimiing the search results pointing to your website. An experienced Magento developer knows the best method and techniques to load your product data so as to enhance your SEO. Effective Magento developers track the latest updates in search engine ranking processes as they change regularly.
While considering an Ecommerce website, it has to be appreciated that a well thought-out Ecommerce SEO strategy is a basic necessity for the success of any proposed online business. Magento is one of the platforms with high-end features and remarkable SEO capabilities. There are many companies offering Magento developer services. Ability to utilise the Magento platform in order to offer effective SEO services is a key determinant in the selection of a Magento developer for Ecommerce web design. In addition to having onsite SEO, you should also reserve a budget for offsite SEO, which involves article writing, blogging, link-building and many more related activities focusing on SEO optimisation.
It is beneficial to have onsite as well as offsite SEO so that your Ecommerce website ranks well in search engines. Onsite SEO includes optimising your website code, checking & updating all your metadata, internal linking, etc. Offsite SEO includes blogs, article writing, link-building, etc. A good Magento developer is one who can offer E-Commerce website development with strong onsite and offsite SEO. While an Ecommerce website owner may have some knowledge of SEO, the fact remains that it may not be possible for the owner to allot the time and effort needed for SEO. Hence, it is preferable to outsource SEO work to companies offering professional SEO services. Such companies study changing trends regularly and use latest techniques and software to increase your website rank.
Magento developers can utilize the features of the Magento Enterprise Edition to help online store owners enhance their sales.
The Magento Enterprise Edition lets you maintain a database of customers and allows you to give them store credits and gift cards, making them return more often to your website. You can choose to either send them the gift cards in the mail or send virtual gift cards to their inbox. It allows customers to select a price level or lets them enter an amount within a specific range and displays the products in that range. The Enterprise Edition enables a personal touch with customers by providing you control over defining the card lifetime and enabling personalized gift messages. Any number of gift cards can be given or used by the customers. The Enterprise Edition maintains a gift card record so that you can analyze the gift cards usage patterns.
Recipients can confirm their card balance prior to checkout so that they can ascertain whether the balance is sufficient to make the purchase. Rewards points can be distributed to loyal customers and tracked. Management of sales returns through the issue of store credits, which can be redeemed in future, is also possible in the Enterprise Edition. Throughout the refund process, either the full refund amount or a partial amount can be entered, to create an automatic store credit. Customers can club their store credit, gift cards and alternative payment options during checkout. Thus, The Magento Enterprise Edition makes the entire process of purchase, rewards, redemptions and returns simple and flexible.