One of the main draw backs of Magento is normally Site Speed. However there is plenty you can do to speed up a Magento Ecommerce Website, one great technique is to enable GZip Compression.

This is a simple process by making a few changes to your .htaccess file, however this should only be done by a web developer who is familiar with working with .htaccess files, and I reccomend taking a backup of the working file before making any changes.

Find the following lines in your Magento .htaccess file and replace them with the following code.

############################################

## enable apache served files compression
## http://developer.yahoo.com/performance/rules.html#gzip

# Insert filter
SetOutputFilter DEFLATE

# Netscape 4.x has some problems…
BrowserMatch ^Mozilla/4 gzip-only-text/html

# Netscape 4.06-4.08 have some more problems
BrowserMatch ^Mozilla/4\.0[678] no-gzip

# MSIE masquerades as Netscape, but it is fine
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
# Don’t compress images
SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary

# Make sure proxies don’t deliver the wrong content
Header append Vary User-Agent env=!dont-vary

# enable resulting html compression
php_flag zlib.output_compression on

If you would like help with Site Speed, SEO or Ecommerce Web Design feel free to contact us.

EJEBQ5WB7SNN

.htaccess · magento · seo · Site Speed