TAG | ecommerce web designer
What is it that separates online stores that fail compared to those that do OK and those which are extremely well-off? There are certain traits or pre-requisites, which, when incorporated in the ecommerce web design, help obtain a favourable review for any ecommerce website. While these do not necessarily guarantee the success of the ecommerce website, they do seem to help the website become more favoured. We discuss some of these:
- Daily updating of the website: Weekly or monthly updates are not enough if you want your website to reach its full potential. Even if you don’t have new products to add on a daily basis, you need to find a way to keep things happening so that people have a reason to come back. The ecommerce web design professional can suggest things like a daily special offer, a blog, editor’s picks, clearance sale, in-coming products, pre-orders, etc. This also ensures that the website is kept current and thereby increases the search engine rank.
- Regular newsletters: The ecommerce web design of a successful website should include a facility for sending out a customer newsletter to regular visitors at least once a week. This allows you to push special offers and new products and also raises brand awareness among potential customers. A branded e-mail template for sending out newsletters is a welcome addition.
Whichever the business you are in, if you choose to take it online, you find that there are a large number of competitors staking out for the customer’s pie. Hence, it becomes essential for you to attract maximum number of customers. Internet marketing services is the only option to ensure maximum customer attraction. Internet marketing can increase traffic to your business website. Internet marketing helps website owners find and attract potential customers. To be effective, it is imperative that Internet marketing be done professionally. This can also help in enhancing your brand image and value.
There are a number of companies providing internet marketing services for every sort of business. These internet marketing providers have a professional setup and make use of the latest technologies and tools to market your business on the web. While looking for such companies always select those who have good experience in marketing industry. Find out about their successful campaigns and history. Also check out their website.
However, one need to remember that only having a strong internet marketing support is not sufficient. Your website should also be useful to make your visitors stay on your web pages and make the necessary purchase. Extra care should be taken on certain critical design factors such as Ecommerce web design, graphic design, product page design and shopping cart design. The functional requirement would be website accessibility, downloading time of your website, website navigation, etc.
Time is an important factor for both buyers and sellers. Lesser time spent per transaction results in increased number of transactions for the sellers. Ecommerce can help save time by obviating the need for physical travel – it takes only a few clicks to place and complete using the internet with ease. Further, as compared to a typical business process, Ecommerce is highly cost efficient, since it eliminates the cost of a middle-person required to sell the products. Also, the internet is much more economical than traditional ways of marketing. Moreover, Ecommerce requires lesser operating costs to run the business.
Ecommerce web design offers merchants the ability to sell their products directly to the end-users online and makes it easy for the customer to buy the product. As more and more people opt for online shopping, demand for Ecommerce is growing. Customers can glance through and compare numerous products and purchase the best. Compare this with a visit to a shopping centre – the time would not be sufficient to check and compare the entire range and options available in the product class they are interested in. Due to the growing trend in online shopping, the demand for Ecommerce web design companies is also increasing.
Here are a few tips to help increase the presence of your Ecommerce website:
- Submit your Ecommerce website’s products to Google Shopping (a free service by Google)
- Create a free Google webmaster account and make certain you submit your sitemap
- Make sure you have the latest sitemap for your website
- Make unique descriptions of your product
- Make sure your Meta Titles and Descriptions are exclusive all through your website to help more pages be indexed by search engines
- Make certain your website doesn’t contain any duplicate pages – you can locate duplicate pages by checking in your Google webmaster account
The best way to get a better rank in search engines for your Ecommerce website is to spend time in optimising and writing product descriptions. There are some Magento Developer companies which can build you a professional website, but ensure that you spend time to prepare write-ups about your products. Search engines rank both home pages as well as internal pages, so the product description should be informative and contain the keywords for the product. Always bear in mind – you need to write for humans not search engines.
Lastly, it is possible to move your Ecommerce website to the powerful Magento platform swiftly and easily without losing any data, orders or customers. If your Ecommerce website is starting to look outdated, then you should truly consider Magento for its user-friendliness and great SEO features. There are some Magento Developer companies which can move your current Ecommerce website to the Magento platform with all your data transferred rapidly. If your current Ecommerce Website is based on platforms like osCommerce, Zen Cart, Prestashop, then you may move on to Magento platform with the help of such companies.
Ecommerce web design requires its own comprehensive skill-set for effective design. An Ecommerce website includes elements like catalogs, products, online payment choices through special payment gateways and many other things. It is important for Ecommerce web designers to design a website that would effectively represent their client’s products or services. Shopping carts are an essential part of any Ecommerce website. Care should be taken while designing the shopping carts to ensure that they are comprehensive as well as clear.
Ecommerce websites aim to sell their products or services to potential customers; hence, an Ecommerce web designer is required to design in such a way that the site shows the client’s products and services in a professional manner. Since Ecommerce web design is so focused on products and services, while designing templates for any Ecommerce website, they should be designed in keeping with the portfolio of products and/or services to be made available to the customer/visitor.
Balanced use of graphics is imperative since heavy use of graphics increases the time taken to load the webpage. Shopping carts are an essential part of the Ecommerce website. Shopping cart design should be very clean as it contains records of all transactions made by customers. Last but not the least is to have reliable payment systems that are simple to use for customers. Use of familiar payment systems like PayPal, Credit card etc. is recommended.
For those who are already running an Ecommerce Website business, the volumes and value of business can be expanded by integrating your products and services through online E-Commerce platforms. There are many Ecommerce platforms available online, the most favoured of which is the Magento platform. It has plug-ins which can help synchronise data like products, categories, design, orders, etc. Magento provides high end features for building online store, apart from allowing customised development of the Ecommerce Website.
For this, you can approach any Magento developer company providing customised magento development. Such companies can design a Magento store for your Ecommerce website as per your requirements. Some of the Magento features which can be leveraged to improve the effectiveness of the website include Feature products, Best seller, Smart Label, One step Checkout Pro, Help desk Pro, CMS Pro, Gallery Pro, Magic zoom (Mouse-over image zoom), Ajax cart, Colour swatch module, Water mark images, Exploded menu, Enhance admin product grid, Magento easy tabs, Direct resize, Magento easy light box, Magento themes, etc. These extensions can be used by Magento developers to improve the functionality, flexibility and usability of Ecommerce websites designed by them.
An effective Ecommerce web design should ensure reliability in order to build a long-lasting and trustworthy relationship with clients. Reliability involves accuracy and currency of the data and information provided, as well as security of transaction and check-out procedures. Some of the pointers to improve the reliability of any Ecommerce web design are:
• Provide references or links to allow visitors to confirm the accuracy of the information on the site.
• List the physical address of the office to reassure visitors about the legitimacy of the organization.
• Highlight testimonials from reputed clients/customers.
• Display contact information noticeably to make it easy for visitors to contact. If possible, contact details should be placed visibly on every page of the website.
• Make the site easy to use for visitors, without cluttering it with too much unwanted information. An overload of information and data usually puts people off and might make them suspicious.
• Update the site content periodically to reflect any changes in the products/services provided.
PLATFORMS HELPFUL FOR ECOMMERCE WEB DESIGN
Ecommerce web design and development is a growing field with an increasing number of consumers choosing online stores for making their purchases. An online store has a dual benefit – advertisement for the product/service offering as well as revenue generation through orders. Thus, an Ecommerce website can give marketing support for the business. Customers can be segmented based on their geographical spread, preferences, socio-economic classification, etc., and then targeted.
The thing to keep in mind is that Ecommerce websites for online shopping run on specific platforms. Most small to medium scale merchants have neither the inclination nor the knowledge about which platform is best suited for building their online store. Hence, they have one of two options available to them – they can either buy space on readymade small business merchant solutions or outsource their Ecommerce web design from an Ecommerce web designer, who develops a made-to-order online store, according to the budget and requirements.
Apart from the generic merchant solutions websites, the following E-Commerce platforms are most frequently used by web designers:
- Yahoo! Store Ecommerce
- Magento Ecommerce
- eBay Ecommerce
CONVERTING VISITORS TO CUSTOMERS
The success of a website depends on ease of use. In the case of Ecommerce web design, since the main objective of an E-Commerce website is to convert a potential customer into an actual one, it is essential that navigation to and within the site is made as simple as possible, to enable the visitor to explore the site thoroughly, so that (s)he may find something worthwhile.
Following are some of the useful tips for E-Commerce web designers to make their sites more user-friendly:
- 1. Orderly layout
Visitors normally do not spend much time on any website unless they find something useful on it. Hence, your Ecommerce web design should be such that a glance makes the content perfectly clear to the visitor. Placing too many options in the layout would only add to visitors’ confusion.
- Ease of navigation
In case the website offers a large number of products or services, the ECommerce web designer should ensure that these are divided into categories and then clubbed, to make it easy for your visitors to browse products.
- 3. Simplifying the check-out
The check-out process is the most important in any E-Commerce web design. This is the place where the actual sale goes through. The check-out process should be kept as uncomplicated and trouble-free as possible. This helps complete the shopping experience satisfactorily and effectively.
We were pleased this week when one of our Ecommerce Web Design clients hit the number 1 spot for a highly competitive keyword.
We took over SEO of www.scldirect.co.uk just over 1 year ago and worked on multiple websites for this client, one keyword they targeted was Floodlights this keyword always sat around position 3 – 4 in Google so we set out to get that number 1 slot.
After months of hard work the site finally sits proud at the top of google.
Other keywords for this client also ranking on page 1 include:
Metal Halide Floodlights
As a web design sheffield company we are keen to work with more local Ecommerce companies and show how we can improve your search engine rankings using white hat natural techniques favored by Google.
Talk to use about all Ecommerce SEO and Magento Developer services for a free review of your website.