An out-standing web designer is one who understands that all the elements in a web page should be readable and make sense. He makes appropriate use of web elements such as text, background, links, graphics, etc., in order to impart a smooth and pleasing look to the website and improve the ease of usage. Some of the pitfalls which a successful web designer needs to watch out for and avoid in various ingredients of a web page are:

• Backgrounds: Inappropriate color combinations make the text difficult to read. Hectic and distracting backgrounds put off visitors and lead to loss of potential sales.
• Text: Text size that is too small to read is a sign of bad design. Too large text and the designer may end up taking too much space on the web page, giving an impression of cramming. Text crowding, text widening and excessive use of capital, block or italic letters are other aspects which should be avoided.
• Links: Links to useless or out-dated pages give an impression of carelessness or incompetence on the part of the designer. Similarly, links that are not properly marked can defeat their purpose, since the visitor may not be able to identify and, thereby, access them.
• Graphics: Use of large graphic files should be avoided, since they take a long time to load. Thumbnail images should be just that – they should not be as big as the full-sized images. As far as possible, label all pictures presented on the web page.

For more on Web Design contact www.2jdesign.co.uk

Web Design Tips and Tricks · web designer

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