CAT | Web Design Agency
Businesses have the option of hiring a web design agency for customised website design. A proficient Magento web designer from any competent web design agency can use the open source code to design and develop a customised website. Earlier, businesses were forced to use cookie cutter website design solutions since they could not afford the services of a dedicated web design agency and a Magento web designer to offer website solutions tailored to suit their requirements. The efficiency of cookie cutter solutions is limited. Today, businesses, both small and large, look for Ecommerce web design solutions tailor-made to suit their needs. Let us take a look at how engaging a proficient web design agency for website design customisation helps businesses.
The website design meets specific requirements: Every business has specific and limited requirements. It needs a layout that satisfies these requirements. Businesses want their layout to ensure that the attention of visitors is focused on the core purpose. The web design agency professionals can ensure that the website contains only those pages which are essential for the business. Alternately, the web design agency can tweak the graphic design to suitably highlight the important pages.
Visuals which convey the gist: Customisation helps pick the visuals that the business thinks is important for creating its online brand identity. A web design agency can be asked to forgo stock images and use images that emphasise the particular business and its logos. The business managers have a better idea about the kind of images that are relevant for the website and can share these ideas with the web design agency. The graphic designer can take over and ensure that these visuals are implemented.
Consistent flow: A cookie cutter website design has a pre-determined flow of features, functionality and information. If a business owner wants the website to have a flow consistent with the needs of the business, the web design agency can be instructed to alter the flow at the website design stage itself to realign it with the requirements. This ensures that the website delivers the message with the necessary impact.
Distinct identity: Every business wants to break from the crowd and ensure that its online presence is popular and unique. Customisation of web design gives the opportunity to make sure that the website design captures the attention of the target audience. An adept web design agency can put in sufficient efforts to guarantee a one-of-a-kind web design. This is helpful since cookie cutter designs make it difficult for customers to differentiate between discrete websites promoting similar products.
Flexibility: Well-run businesses are never stagnant. A business keeps improving and expanding its product portfolio, increasing its customers and achieving new benchmarks of growth. A web design agency can be chosen as a partner in today’s dynamic business environment. Constant updating and redesigning is simpler and cheaper when the web design agency and the business stick with each other from the conception to the maintenance stages. Hence, care should be taken when selecting a web design agency. It pays to choose an agency which will sustain the business’ growth requirements over a long term. Apart from the web design agency, the website design can also be customised to adjust to frequent changes.
Search Engine Optimisation (SEO) capabilities is an integral part of the service bouquet of any competent web design agency. With the increasing demand of SEO, the cost charged by the web design agency for SEO has also become one of the most debated points. Web design agency charges for SEO vary from highly affordable to exorbitant. There is no standardised SEO Price. SEO belongs to services category and is used to increase the visibility or the page rank of your website among different search engines like Google, Yahoo, Bing, etc. Several professionals use ready-made tools or software for SEO and search engine marketing. They need less time and less effort for providing SEO and thus they charge less for their service. However, there are agencies and professionals who provide customised SEO services and charge more. Some of the other parameters which determine SEO pricing are given below:
- The business type plays a major role in determining SEO price charged by the web design agency – whether the level of competition in your business category is more or less.
- How commonly used are the target keywords – if they are very common, the SEO professional has to make more efforts to improve the visibility of the site.
- The length of time you have been in the market – generally, the age of the website improves its ranking and reduces SEO cost.
- The size of your website – Larger website imply higher SEO costs
- The range of services required – If additional services such as social media marketing are also required, the cost increases
- The quality and pedigree of the web design agency chosen to provide SEO services – Established firms charge more.