CAT | Google and SEO
What we love more than anything at 2J design is seeing the websites we built succeed, one of our latest launches was Sheffield UPVC Windows and Doors supplier GU3.
Its great to now have them as one of our SEO clients so we can help them succeed in today’s hard market not only making them happy but making us happy too.
For the best in UPVC WIndows Sheffield visit www.gu3suppliers.com today.
We were pleased this week when one of our Ecommerce Web Design clients hit the number 1 spot for a highly competitive keyword.
We took over SEO of www.scldirect.co.uk just over 1 year ago and worked on multiple websites for this client, one keyword they targeted was Floodlights this keyword always sat around position 3 – 4 in Google so we set out to get that number 1 slot.
After months of hard work the site finally sits proud at the top of google.
Other keywords for this client also ranking on page 1 include:
Metal Halide Floodlights
As a web design sheffield company we are keen to work with more local Ecommerce companies and show how we can improve your search engine rankings using white hat natural techniques favored by Google.
Talk to use about all Ecommerce SEO and Magento Developer services for a free review of your website.
It’s a great advantage to have ecommerce website for your business. If it is combined with targeted SEO technique it becomes a strong profitable business tool. We offer you highly specialized and custom built services in Ecommerce Web Design and SEO. With our stunning SEO services we have ranked many Ecommerce websites in Google and other search engines.
To optimize an Ecommerce website the quality of content and number of pages plays important role along with graphic design. Your web designer should have to follow the designing and coding standard as it also important aspect of SEO. This makes website easier to rank more pages for product allied keywords. We target your principal keywords and products related key phrases that bring more traffic to your website.
We continuously keep watch and analyze the competitor’s website to make your site unique in services and to meet visitor’s requirement. Also we study and gather important information of customer’s behavior while they are searching and purchasing online.
We use this information to improve our SEO services for your ecommerce website and bring traffic.
For your ecommerce website we offer full onsite SEO and high end link building campaign targeting your products, categories and primary keywords. We do not have contracts for any of our SEO services. This is because we believe in giving honest services. We don’t want our clients to feel binded in contract. We want to make them truly happy with our web service.
So combine excellent Magento Developer services with our Ecommerce SEO packages and you could find yourself with a very exciting online business…..
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We love targetting competetive keywords when it comes to SEO as there is a real feel of excitement when we see that page 1 ranking come in.
Our latest battle was for one of our Ecommerce Web Design Clients, Lakeland Furniture who wanted to sit on page 1 for Breakfast Bar Stools, so as always we went about our duties and now happy to see the website sat comfortably on Page 1 of www.google.co.uk.
We are currently working on our new website and will be launching more SEO packages and promoting our SEO services in more details, in the meantime if you wish to get in touch and see what we can offer you, email us at firstname.lastname@example.org
Click the link to visit Lakeland’s great range of Breakfast Bar Stools
One of the main draw backs of Magento is normally Site Speed. However there is plenty you can do to speed up a Magento Ecommerce Website, one great technique is to enable GZip Compression.
This is a simple process by making a few changes to your .htaccess file, however this should only be done by a web developer who is familiar with working with .htaccess files, and I reccomend taking a backup of the working file before making any changes.
Find the following lines in your Magento .htaccess file and replace them with the following code.
## enable apache served files compression
# Insert filter
# Netscape 4.x has some problems…
BrowserMatch ^Mozilla/4 gzip-only-text/html
# Netscape 4.06-4.08 have some more problems
BrowserMatch ^Mozilla/4\.0 no-gzip
# MSIE masquerades as Netscape, but it is fine
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
# Don’t compress images
SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary
# Make sure proxies don’t deliver the wrong content
Header append Vary User-Agent env=!dont-vary
# enable resulting html compression
php_flag zlib.output_compression on
Since google announced that site speed would be taken into account when ranking websites more and more clients are requesting a health check on their site speed.
One way to do this is using the free Firefox Plugin called Yslow, this is a great tool that will test the speed of your website and give you clear tips on what you can do to improve it.
In my opinion anything above 75/100 is a good score, our website homepage www.2jdesign.co.uk currently has a page speed of 89/100, Id be interested to hear your page speed comments on this blog.
So what improves site speed?
Here is a list taken from YSlow on ways to improve your site speed.
Some websites will be harder to do all of the above, eg Ecommerce websites and PHP websites built on platforms like Zend, or Symphony as an example as you may not be as familiar with the code, but most hand coded HTML websites and Ecommerce Websites should be able to be improved even a little bit by checking the above list.
Another great tool for checking some important SEO factors is http://www.woorank.com/en/
I hope this has been of help to you.
We have been working closely with a number of clients on their Google Adwords campaigns and found that many people spend so much money on wasted clicks.
Google AdWords can greatly increase your business revenue if your campaign is correctly setup, there are many things to consider when setting up a google AdWords campaign, here are a few important things to take note of.
1 – Have you researched your keywords and competition
2 – Are you familiar with Negative, Broad Match, Phrase Match Keywords
3 – Have you researched and identified the negative keywords around your campaign
4 – Are your landing pages informative and relevant to the Ad and Keyword
5 – Have you split your campaigns into separate categories and created ads and landing pages for each keyword.
Ecommerce websites are one area that should have plenty of care and time put into a Google Adwords Account, the time you put in will greatly improve your return.
You could find real benefit in speaking with a Web Designer or SEO Professional who is AdWords trained, by doing this they can offer you a overall of your campaign and identify areas where you could be spending money on wasted clicks, optimise your key phrases and landing pages to improve the quality score of the landing page.
By doing this you could see your conversion rate improve and your AdWords spend decrease.
If you would like to speak to us about giving your google AdWords campaign a health check drop us an email at email@example.com
We also specialise in Search Engine Optimisation and Ecommerce Web Design
Its been a busy few months at 2J Design, we have been working hard on our new Ecommerce Web Design portfolio and information and offers pages. We hope to launch our new sections within the coming weeks, the Ecommerce offers we have put together include custom built systems, Magento and Oscommerce options.
We have built a new portfolio for our website, it will now be split to make it easier for you to find examples of our recent work.
We will be also launching towards the end of the year our iPhone application development service, we are still in talks with developers and programmers and hope to be in a position to offer this service very soon.
SEO and Google Rankings.
In between all clients work and the new services we have still been working on SEO on our website, we are now pleased to announce we are 5 – 6 on page 1 of Google for Ecommerce Web Design, this is a very competitive keyword, if you would like help with Search Engine Optimisation for your website please feel free to email or telephone us and someone will be very happy to give you a free analysis of your current website.
Until next time….
This seems to be one of the things that many people find difficult in Magento.
There are huge advantages to creating and submitting a google sitemap, this will tell the search engine about all of your pages in your website, the first step is to setup a google webmaster account (Click here to signup).
After you have create your google account login to your magento admin panel and firstly setup your preferences, go to: Admin – System – Configuration – Google Sitemap Tab under Catalog most of these settings can be left as default if you are unsure.
The next step is to create your sitemap, go to: Catalog – Google Sitemap.
Then click Add sitemap
You will need to then create a folder in your ftp to hold the sitemap, I recommend this as the folder needs to have write permissions, if you are familiar with FTP create the folder and then Chmod the folder to 777, if you are unsure how to do this ask your web designer.
Once the folder is created with the chmod set to 777 go back to magento and add the sitemap filename. eg. sitemap.xml, this is the name of the file that will be created.
then add the path, for example if the folder you added to the server was sitemap you would type in here. sitemap/
Then click Save and Generate. The sitemap will then be generated and a link to the sitemap will be displayed, you can verify it worked by clicking the link.
Then copy the full url and add this to your google webmasters account, if you have any difficulty in creating a google webmaster account feel free to contact us for assistance it should take less than 10 minutes.
Magento is in my opinion is probably the best Ecommerce platform available today on the market, with so many features and great optimisation it excels above others such as Oscommerce, Zen Cart to name but a few.
One of the features I really like is the clean urls that are written automatically or can be written yourself with abit of knowledge.
Here are a few tips to improve your product listings SEO and how to get them listed in the search engines.
1 – Optimise your Product Name well to include what people will search for
2 – Ensure the Meta Titles and Descriptions are unique for each product across the site.
3 -Re-write the URL Keys to give your pages a nice clean SEO friendly URL, eg. www.mysite.com/categoryname/a-nice-product-name-url
4 – List your products in a both the root and sub category if relevant.
5 – Add alt tags for images
6 – Optimise the descriptions to have the keywords people will search for, and create links to information pages, other products
7 – Setup Upsells and related products to promote other relavant items
Once your site is loaded with products dont forget to make use of the Google APIs available in Magento, Create a sitemap, setup a google analytics account to keep a track on your traffic and ecommerce conversions, create a google merchant account and submit your products (Also know as Google Shopping or Base) more information on Google Shopping click here.
When you have created your sitemap ensure you create a Google Webmaster Account and submit your sitemap to google.
Some of the above you will need some knowledge but your web designer should certainly be able to do any of the above points with ease.