The features of the Magento platform including its scalability and flexibility contribute to its growing popularity among retailers. Magento gives the store owner total control over the content and functionality management of the online store. Three of the Magento advantages which can be exploited by a Magento developer, as compared to other Ecommerce platforms are discussed here. Firstly, Magento offers a powerful marketing tools suite, which assists in the growth of online sales. It allows creation of a range of promotions to increase conversion rates through flexible pricing rules. Tools such as Up-Sells, Cross-Sells, etc., help boost order values and numbers. Magento’s marketing offerings include private sales promotions like events invitations, category access permissions, free shipping, multi-tier pricing for quantity discounts, catalog promotional pricing by percentage or fixed amount with ability to restrict to stores, categories, products and many more.
Secondly, Magento developers can take advantage of the reporting suite integrated with Google analytics, to help check store performance and decide future course of action to address customer requirements. Magento’s analytics and reporting offerings provides a dashboard to view sales reports, tax reports, product review reports, reports on most frequently purchased products or products which have sold the maximum volumes, neglected shopping cart report, sales refund report, etc. Product browsing and Catalog Browsing is another feature which helps Magento to score over its opponents. Product browsing offerings include product images with zoom feature, multiple images for one product, viewing products by group, creation of a wish-list, links to related products, option to send the product details to a friend via email, product reviews, etc. Catalog browsing includes category access, category view and purchase permissions, product comparisons, layered navigation, reviews & ratings, grid & list views, product search options, etc.
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